Wake Up the Glow: Fluid Serum Foundation

Experience our new innovation – The Wake Up the Glow Serum Foundation, designed to give your skin a hydrated, dewy glow with the benefits of skincare.


This light-as-air, skin-loving hybrid seamlessly blends the best elements of makeup and skincare, offering sheer to medium coverage with a luminious finish, ideal for creating a natural glow. The formula is enriched with microbiome-friendly ingredients that not only enhance your skin’s appearance but also contribute to its health.

Key Ingredients and Benefits: 

  • Improve skin elasticity, firmness, and smoothness in 2 weeks*
  • Infused with 2% Hyaluronic Acid** to instantly moisturize, hydrate and plump skin 
  • Lactobacillus (probiotics) instantly improves skin barrier function* and helps to balance the skin microbiome. 
  • 5% Vegetable Squalane ensures a long-term hydration to improve skin smoothness in 2 weeks* 
  • Evens out skin tone with sheer coverage for a natural, glowy finish
  • SPF 30
  • Non-comedogenic*


*Backed by a clinical-instrumental study on 20 women aged 18 and above, the Serum Foundation has shown significant improvements in skin elasticity, firmness, and smoothness within 14 days. The addition of SPF 30 ensures your skin is protected while looking radiant

How to apply serum foundation 

To achieve the best results with WUTG Serum Foundation, shake the bottle well before use. Apply the foundation with your fingers, starting at the center of your face and blending outward. For an even finish, smooth with your favorite brush or sponge. To enchance your glow, prep your skin with The Glow Face Primer, a hydrating and protective primer that enhances the foundation's luminous finish.  

Complete your glow with cream sticks that you can tap onto your lids, cheeks, face, and lips for a monochromatic, dewy flushed look. Meet the Contour Stick, the Blush Stick, and the Glow Stick – three essential multi-use products to simplify your beauty routine

Wake Up The Glow Serum Foundation is vegan-friendly, fragrance-free, and suitable for sensitive skin. With its non-comedogenic formula, it ensures a fresh, healthy complexion without clogging pores. Discover the revolution in beauty routines with WUTG, where makeup meets skincare for a naturally glowing you.