WHATEVER DEFINES YOU
Discover IsaDora – where you can be exactly who you are. For you, beauty might be a bold lip. A soft touch of color on the cheeks. Or simply the feeling of being comfortable in your own skin. At IsaDora, we believe beauty is personal. It looks different for everyone – and that’s exactly how it should be.
Real beauty, not agency-made
We’ve made a conscious decision: to stop using traditional model agencies in our communication.
Instead, we’re spotlighting real people – our community – who define beauty on their own terms.
With their own looks, personalities, and stories.
This isn’t a rejection of beauty – it’s a celebration of it. Unfiltered. Unretouched. True.
We’re doing this to expand the image of who gets to be seen.
To make space for more voices, more individuality, more representation – not just the ones once selected by agencies.
“It’s not about fitting in – it’s about being seen as you are.”
With the campaign Whatever Defines You, we’re opening up to a beauty that’s personal, expressive, and real.
You create the look. We provide the tools.
IsaDora is more than makeup – it’s a platform for self-expression.
Our products are designed to enhance what makes you unique, not hide it.
We believe beauty doesn’t need retouching. That authenticity is the most beautiful thing of all.
And that you’re already enough – just as you are.
What defines you?
Explore our product range and become part of a community where beauty is true, personal, and on your terms.
IsaDora is your platform. What defines you?
The story behind the campaign
Want to know why we made this choice – and what it really means to step away from traditional models?
In the video below, our team shares the thinking, the values, and the vision behind Whatever Defines You.
True Talks: The Story Behind “Whatever Defines You”
Watch now to hear the story behind our commitment to real beauty.
“We don’t see this as a campaign – it’s a shift in how we view beauty.” – Ines Dedic
“It’s about showing beauty as it truly is.” – Felicia Ibsen
Where our journey began
Before Whatever Defines You, there was our first public promise: No filter. No retouch. True.
With True Beauty is Retouch Free, we took the first step away from perfection and toward authenticity.
We chose to show people as they truly are – and we made a promise never to go back.
See where it all started – and why we continue to stand by our promise.