Eyeliner Guide: 3 Looks to Try Now

Eyeliner is one of the easiest ways to transform your makeup look. From soft and natural to bold and graphic, the right technique can completely change the shape of your eyes. In this guide, we show you how to apply eyeliner to create 3 trending looks: siren eyes, doe eyes and graphic eyeliner, using a versatile liquid eyeliner.

Graphic Eyeliner: Bold & Creative

Graphic eyeliner is all about creativity. Think bold shapes, sharp lines and unexpected placements.

How to apply graphic eyeliner

  1. Create a colored base line (High Impact Eyeliner)
    Apply a thin liner along the upper lash line and slightly extend it outwards.

  2. Add inner & lower definition
    Line the inner corner and lightly along the lower lash line for a bold frame.

  3. Sketch the graphic shape
    Draw a floating line above the crease, starting from the inner corner.

  4. Extend the shape outwards
    Connect and stretch the line into a sharp, winged graphic shape.

  5. Build details and intensity
    Add extra strokes or layers for a more defined, artistic finish.

Pro tips

  • Use a precise liquid eyeliner for clean lines.

  • Work slowly and correct small mistakes with a cotton swab.

  • Perfect for experimenting with trends.

Best colors

  • Blue eyeliner for a bold statement

  • Green eyeliner for a modern edge

  • White eyeliner for contrast and creativity

Siren Eyes: Lifted & Elongated

Siren eyes create a lifted, elongated effect, giving the illusion of sharper, more defined eyes. This look is all about precision and a slightly upturned liner.

How to apply eyeliner (Siren Eyes)

  1. Draw a thin line (High Impact Eyeliner)
    Apply a very thin line along the upper lash line.

  2. Create the wing (Contour Kajal)
    Extend the line past the outer corner and angle it upwards.

  3. Sharpen the wing (High Impact Eyeliner)
    Trace over with liquid eyeliner for a clean, precise finish.

  4. Define the inner corner (High Impact Eyeliner)
    Add a small, subtle point in the inner corner.

  5. Keep it thin through the center
    This keeps the eye lifted and elongated.

Pro tips

  • Use a liquid eyeliner with a precise tip for sharp wings.

  • Avoid thick lines, this can weigh the eye down.

  • Works especially well for almond and hooded eyes.

Best colors

  • Classic black for definition

  • Brown eyeliner for a softer daytime look

  • Burgundy or plum eyeliner for a modern twist

Doe Eyes: Soft & Open

Doe eyes focus on making the eyes look bigger, rounder and more open. This style is soft, flattering and easy to wear.

How to apply eyeliner (Doe Eyes)

  1. Draw a thin line (High Impact Eyeliner)
    Apply a thin line along the upper lash line, close to the lashes.

  2. Keep the shape soft
    Avoid heavy wings, follow your natural eye shape with a small, subtle flick.

  1. Add soft volume
    Slightly thicken the liner in the center to create a round, open effect.

  2. Brighten the waterline (White Inliner Kajal)
    Apply white kajal on the lower waterline to make the eyes look bigger

Pro tips

  • Keep the liner softer and slightly diffused if possible.

  • Avoid extending too far outwards.

  • Pair with mascara for a wide-eyed effect.

Best colors

  • Brown eyeliner for a soft, natural look

  • Soft black for more definition

  • Plum eyeliner for subtle depth

Lifted or Soft? Two Eyeliner Looks

Your eyeliner can completely change your eye shape: lifted and sharp or soft and wide. Both easy to create with the right eyeliner technique

Ready for a Different Eyeliner Look?