Guide

The Ultimate Mascara Guide

Mascara is the everlasting, original hero in our beauty bag. Swipe on a coat of mascara and you will instantly look fresher and more put together. Curling, lengthening, lifting, volumizing and defining – it’s all about preferences. We have put together a guide so you can find your ultimate mascara match. Click to see which lash-enchanter to consider for your personal beauty routine.

Curl & Volume mascara​

10 Sec High Impact Lift & Curl Mascara 

A curling mascara with instant lift and volume effect. 

  • Gives lifted, curled lashes effortlessly and in no time 
  • Light, creamy, buildable texture – ideal for lifting lashes 
  • Water-resistant, long-wearing formula – glides on easily without clumping or flaking 

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Volume mascara

Build-Up Mascara Extra Volume 

A long-wearing, buildable volume mascara. 

  • Provides buildable, instant volume 
  • Smudge- and tearproof 
  • Quick-drying and long-wearing 

Big Bold Extreme

An extreme volume mascara that gives you a false lash effect. 

  • False lash effect with out-of-this-world volume 
  • Long-lasting, buildable formula 
  • 2-in-1, large fiber brush 

Big Bold Mascara 

An intense, volumizing mascara for dramatically thicker, longer lashes 

  • Combination of extra big brush and creamy full-bodied mascara 
  • Coats each lash – instant bold and dramatic volume 
  • Long- lasting, flake-free and clump-free 

10 Sec High Impact Volume Mascara 

Long-wear, smudge-resistant, instant volume mascara. 

  • Full volume within 10 seconds per eye 
  • Water-resistant, smudge- and flake-free formula 
  • Creamy, buildable and flexible texture 
  • Ergonomic brush for quick and easy one-stroke volume 

Waterproof mascara

Build-Up Mascara Extra Volume Waterproof 

A 100% waterproof, buildable volume mascara. 

  • Provides buildable, instant volume 
  • Waterproof, long-lasting formula 
  • XL sized brush 

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Big Bold Waterproof Volume Mascara

A creamy, waterproof volume mascara. 

  • Volumizes, separates and defines your lashes 
  • Waterproof formula with natural waxes 
  • Creamy, buildable texture 

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Sensitive Eyes​ mascara

Hypo-Allergenic Mascara 

Pure definition mascara for extra sensitive eyes certified by Asthma Allergy Nordic. 

  • Formulated with gentle ingredients for extra sensitive eyes 
  • Washes off easily with warm water 
  • Smudge-, tear-proof and flake-free 
  • Brush with short fibers separates and defines lashes 

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Hypo-Allergenic Volume Mascara  

Pure volume mascara for extra sensitive eyes certified by Asthma Allergy Nordic. 

  • Formulated with mild ingredients for extra sensitive eyes 
  • Washes off easily with warm water 
  • Smudge-, tear-proof, and flake-free 
  • Widely spaced fibers ensure maximum product volume to richly coat  

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Length mascara

Nature Enhanced Length Mascara 

A lengthening mascara enhanced by natural ingredients. 

  • Lengthens lashes for an eye-opening effect 
  • Distinct brush for perfect definition 
  • Creamy formula powered by a blend of natural waxes 

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Extra black mascara

10 Sec High Impact Lift & Curl Mascara 

A curling mascara with color pigment for more dramatic look. 

  • Gives lifted, curled lashes effortlessly and in no time 
  • Light, creamy, buildable texture – ideal for lifting lashes 
  • Water-resistant, long-wearing formula – glides on easily without clumping or flaking 
  • Infused with castor oil and Natural waxes 

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