Guide

THE ULTIMATE MASCARA GUIDE

Mascara is the everlastingoriginal hero in our beauty bag. Swipe on a coat of mascara and you will instantly look fresher and more put together. Curling, lengthening, lifting, volumizing and defining  it’s all about preferences. We have put together a guide so you can find your ultimate mascara match

LENGTH MASCARA

Lengthening mascara is designed to make your eyelashes appear longer and more defined. By coating each lash with specialized fibers, it extends beyond their natural length, creating a visually elongated effect. This type of mascara is good for those with shorter lashes or anyone seeking a more dramatic and eye-opening look

THE 10 SEC HIGH IMPACT LENGTH & LIFT MASCARA

A lash-lifting mascara with an instant lengthening effect

Waterproof mascara

Waterproof mascara is designed to resist water, sweat, and tears, ensuring your lashes stay perfectly defined and voluminous throughout the day. It's perfect for damp conditions, active lifestyles, or emotional events, maintaining your look without smudging or running

THE 10 SEC HIGH IMPACT WATERPROOF MASCARA

A waterproof mascara for instant long-lasting lift and length

BUILD-UP MASCARA EXTRA VOLUME WATERPROOF

A 100% waterproof, buildable volume mascara

BIG BOLD WATERPROOF VOLUME MASCARA

A creamy, waterproof volume mascara

Volume mascara

Volume mascara thickens and amplifies lashes, creating a fuller, more dramatic look. It's goodl for those seeking to enhance the visual density of their lashes, making them appear lush and bold, without the need for false eyelashes. Perfect for adding a touch of glamour or intensifying your eyes for any occasion

10 SEC HIGH IMPACT VOLUME MASCARA

Long-wear, smudge-resistant, instant volume mascara

BIG BOLD MASCARA

An intense, volumizing mascara for dramatically thicker, longer lashes 

LASH STYLER VOLUME MASCARA

A styling vegan mascara that boosts lash volume & length

BIG BOLD EXTREME

An extreme volume mascara that gives you a false lash effect

BUILD-UP MASCARA

A long-wearing, buildable volume mascara

Curl mascara

Curl mascara lifts and curls lashes, giving the feeling of wider, more open eyes. Good for those with straight lashes, it enhances your natural shape without the need for eyelash curlers, offering a lasting, eye-opening effect that brightens your whole look

THE 10 SEC HIGH IMPACT LIFT & CURL MASCARA

A curling mascara with instant lift and volume effect

LASH STYLER CURL MASCARA

A styling vegan mascara that instantly curls and lifts with an innovative brush for a full-fan effect 

SENSITIVE EYES MASCARA

Sensitive eyes mascara is designed for those with delicate eyes or contact lens wearers. It offers gentle enhancement without irritation, using hypoallergenic formulas to lengthen and volumize lashes softly. Ideal for reducing the risk of discomfort or allergic reactions, it ensures your eyes stay comfortable and your look remains flawless all day.

HYPO-ALLERGENIC MASCARA

Pure definition mascara for extra sensitive eyes certified by Asthma Allergy Nordic

HYPO-ALLERGENIC VOLUME MASCARA

Pure volume mascara for extra sensitive eyes certified by Asthma Allergy Nordic

Extra Black mascara

Extra Black mascara intensifies your lashes with a deeper black, offering a striking contrast that highlights your eyes. Perfect for those desiring bold, dramatic looks or to enhance eye definition