Values

Honest

Being an honest beauty brand means going above and beyond to ensure that our products are safe in every way. Our high-quality, easy-to-use products are suitable for sensitive skin and go through rigorous testing to be safe, effective, vegan-friendly, and fragrance-free.

But honesty doesn’t stop at the product – it also defines how we speak, show, and share beauty. Our communication is honest, transparent, inclusive, and filter- and retouch-free.* What you see is what you get.

In 2023, we stopped retouching all images of models – a clear step in our commitment to true representation. And from mid-2025, we no longer work with traditional modeling agencies. Instead, we’re turning the spotlight to our own community – real individuals who use our products and share what beauty means to them. Because honesty also means broadening representation and giving space to real voices.

To us, honesty means celebrating beauty in all its realness – no edits, no illusions, just you.

*No retouch images

Empowering 

We empower a confident, independent, and proud community to set their own beauty standards without compromising on quality, cost nor themselves. We want to redefine beauty by being a front-runner in terms of diversity, inclusion, and self-worth encouragement. It’s our responsibility to take a stand and ensure that we contribute to healthy, non-toxic beauty standards. 

No Compromise  

We are not here to revolutionize the world. We’re here to create incredible makeup products that do exactly what they say. Qualitative, safe, vegan-friendly, fragrance free, easy-to-use products – so you don't need to compromise on either performance, time, or price. IsaDora is real value for money.