Elevate your volume lash game with our iconic Build Up Mascaras – now more stylish than ever!

The Build Up Mascara

Our bestselling mascara has the same beloved formulation and brush to give you instant volume – but now comes with a new fabulous design that will make your beauty bag pop.


Turn Up the Volume

The amount of lash-volume you want can vary from day to day, which is exactly why we love the Build Up Mascara. Its elastic texture allows you to run the fluffy brush with wedge-shaped bristles through your lashes multiple times to achieve the kind of volume you’re looking for on any given day. It’s smudge-proof formula stays put even on sensitive eyes. Are you opting for black, blue and brown?

Waterproof Brilliance

Our Build Up Mascara is also available as waterproof. Crafted with a weightless, waterproof formula with Carnauba wax that forms a moisturizing and volumizing film each lash. This keeps lashes lifted with an impressive volume all day – lasting both rain and tears. Remove with our oil-based Waterproof Makeup Remover.