All you need to know about serum foundations

Serum foundations is a multi-tasking hybrid that combines the benefits of skincare and makeup. Offering lightweight coverage with added hydration, these foundations are infused with ingredients like hyaluronic acid, vitamins, and antioxidants. Unlike traditional liquid foundations, serum foundations feel lighter and more fluid. Here are some tips and tricks to help you make the most of serum foundations. 

What is a serum foundation? 

A serum foundation is a hybrid that combines the benefits of a serum and a foundation. It is designed to provide coverage like a foundation while delivering skincare benefits such as hydration, anti-aging properties, and improved skin texture. Serum foundations typically have a lightweight, fluid consistency and are often infused with ingredients like hyaluronic acid, vitamins, and antioxidants. 

What is the difference between serum foundation and liquid foundation? 

Serum foundations offer a lightweight alternative to traditional foundations, providing a comfortable, hydrating wear with coverage that spans from light to medium. They are generally lighter and more fluid. It feels like a serum and is often more hydrating. In contrast, traditional liquid foundations can vary in texture, from light to thick and tend to offer more coverage options, from sheer to full.  

Do you need primer under serum foundation? 

Using a primer under serum foundation is optional and depends on your skin type and desired finish. Since serum foundations are more hydrating than other foundation formulas, those with mature skin, and dry skin can benefit from using one. Prepping the skin with moisture and a primer is key to extend any foundation. For example, The Matte Primer can help mattifying the T-zone while The Glow Primer hydrates and enhances your glow further. 

How do you apply serum foundation? 

  1. Prep skin: Cleanse, moisturize, and optionally prime. 
  2. Shake bottle. 
  3. Apply: Dot foundation on your face. 
  4. Blend: Use a synthetic brush or fingers to blend evenly and build to desired coverage and look. 
  5. Set: Optionally use setting powder and setting spray.