Cruelty free since day one

In our mission to deliver high quality, affordable and vibrant beauty to all, we strongly believe that it should not cause harm throughout the process. Although there has been a complete ban on animal testing within the EU since 2009, non-animal testing has been at the core of our business since we were first established in 1983. Irrespective of any law, we’ve never tested our products on animals, nor do we ask third parties to, and never will.