Conscious beauty should be safe beauty
We strongly believe in safe beauty that is accessible to everyone, no matter the amount of time at hand or size of your wallet.
Your health comes first
In our mission to always empower you to unleash your unique beauty, your health and safety are top priorities for us. That is why all our products go through strict clinical (and non-animal) testing that comply with the US Food and Drug Administration, EU directives and Japanese regulations. Each of our tests have a purpose and are tailored to the products’ intention. We don’t believe in testing just for the sake of testing. The final formula is however always tried and tested with real people before entering your makeup pouch to ensure the most accurate and adequate results. No cutting corners.
Always striving for improvement
We are constantly striving to discover new innovative solutions and make better, more conscious choices. Thus, we always choose synthetic or vegetal options over animal ones when possible. Our range of vegan-friendly products is continuously developing and growing. Formulated without any animal-derived ingredients*, they still live up to the colorful, high-quality, performing formulas that we take pride in.
*Products without beeswax, carmine/CI 75470, honey, keratin and lanolin.