Active All Day Wear Make-Up

A caring, waterproof foundation designed for an active lifestyle.

  • Creates a 24-hour, water-and transfer-proof base
  • Matte medium coverage
  • Blurred, velvety finish
  • Moisturizing and skin-conditioning

Inspired by athletes and sport enthusiasts, the water-and transfer-proof, long-lasting Active All Day Wear Foundation is one to count on through challenging, humid, sweaty conditions. Whether it’s for a day at the beach, a workout or a gymnastics competition, the matte, oil-free, hydrating formula blurs spots and evens out skin tone, staying put for up to 24 hours without transferring. The soft, elastic texture creates a firming, skin-conditioning film that moves with your skin. Psst! No one at the gym will notice you’re wearing foundation.

Reviews

4.5 out of 49 reviews
  • Latest reviews

    Latest reviews

    • By Sarahferrari89 10 May 2019

      Just as I thought the shade was wrong it adapted to my skin tone. Blends beautifully! Fragrance free and didn’t irritate my skin. Lasted all day and through the evening for after work drinks without needing top up, even dancing the product left my skin matte which is rare. Best used with a liquid bronzer I found, didn’t clump up on my eyelid either. Not a brand is heard of and now not one I’ll forget highly recommend to anyone who wants a 16 hour foundations

    • By georgiarose23 10 May 2019

      This foundation ticks almost all of the boxes for me. A little bit goes a long way and the coverage is definitely buildable. The pump dispenser is handy and the packaging is nice and simple. Although the coverage is good, its not the best at covering blemishes and the colour definitely oxidises after application. I wear the shade fair and it looks a lot darker than that. however, the lasting power is good and I think it starts to look better about an hour after application.

    • By Wanna2896 31 May 2019

      Used this foundation for the first time and was hooked. Skin colour matched perfectly and went on easily. It’s a really light feeling foundation so my skin didn’t feel like it was caked. Looked smooth and even after application. It’s like a face cream when applying compared to more of the thick oily based foundations and left my skin soft after removing.

    • By NataLi 28 May 2019

      I think this foundation is good, but not the best on the market. Skin feels soft, formula is easy to apply, but it does not last so long, but maybe it is my skin, a bit oily. I also noticed that foundation not cover all blemishes, they are still visible and you need to add more product to cover them more. Overall good product, you need to try to find out if it will be suitable for your skin.

    • By Wenting 27 May 2019

      This foundation is perfect for me. First of all I found the perfect shade. It's as claimed all day wear and it stays put until I take it off at night. It's full coverage but very lightweight and not cakey at all. Will certainly repurchase when I finish this tube!

    • By Tezzer 26 May 2019

      Very happy with this lasted all day in the heat only down side was too light for me but that's own fault but will definitely buy a colour more suited to me I work in very dusty heat so to find a product that lasts is great for me

    • By Kerry 24 May 2019

      Being someone with sensitive skin who wears four satin on a daily basis I usually struggle to find one I can get on with. I have been trying this product for a little over 2 weeks and it's amazing! It's easy to use , gives full coverage , leaves your skin feeling amazing and it lasts allday! It doesnt go blotchy or make your skin break out it's amazing. Definitley recommend to anyone who uses foundation daily like I do.

    • By jsc8 22 May 2019

      A little goes a long way with this and it was hard to blend in initially so make sure you’re moisturised well! Coverage builds well and it does stay put throughout the day! It pesky make my face look shiny like some foundations do.

    • By mumof3 22 May 2019

      im really pleased with the results of the active all day wear fountation. it gives such a lovely warm natural look, its really easy to apply and work into the skin, its so light and no oily residues will be reccommending to other

    • By Sykes 21 May 2019

      As a regular gym goer, this foundation has been a life saver as it does exactly what it claims to do, stay put all day even when active. Firstly you get a lot of product in the tube and only a little amount is needed. Coverage is medium but you can build the layers up. The foundation blends effortlessly and leaves not streaks behind. As there is a pump despensing the product, it not only is hygienic but also saves you from wastage. Skin feels like ot has nothing on it as the foundation is lightweight and I love that it covers basic blemishes and hides imperfections well. As summer is around the corner I am really looking forward to wearing this foundation as I struggle to keep my face from sweating and foundation creasing due to the heat.

    • By Sham33 20 May 2019

      First time trying out anything from this brand, to my surprise I very much enjoyed it! The packaging is nice and posh looking, silver colour looks great as the full look. Perfect when the applicator is a pump. I dont wear full full coverage, I like my base to look natural and cover my flaws. Hands down this done all that I asked. My base pretty much stayed put for 8 hours straight! And the pics were taken on the end of the day. Definitely will be trying out more from the range.

    • By scho 20 May 2019

      For a budget foundation I was quite impressed with this. Colour match is not great as it has very red/orange undertones and consistency is slightly more runny and liquidy than I prefer in foundation but overall when applied it actually does a decent job and lasts long.

    • By Mel2019 18 May 2019

      This is one of the best staying put foundations I’ve used, it never budges until I remove it on a evening from using it first thing on a morning to evening.I believe it would last the 24 hours it claims but I’m not a one to sleep in my makeup to test that far. I also found it didn’t need transfer to my clothes. Medium Matt coverage which I found is best to use a damp makeup sponge to apply it with as it felt a bit dry when trying to rub in with fingers.

    • By MartinaMik 16 May 2019

      Active All Day Wear Foundation is my new favourite one.This foundation is so smooth, it glides on like a dream and leaves skin with a hint of a dewy glow; making it a great option for those wanting a full-coverage base without the usual matte finish. now I look beautiful again:)

    • By Lovetoreview 16 May 2019

      Firstly, I loved that the lid had a stick attached to it which you could use to get the right about of foundation. The foundation was the perfect shade which is often hard to find. It was easy to apply and lasted all day

    • By Bex2462 16 May 2019

      This foundation is just lovely – has such a lovely smooth finish and makes my face look flawless, lasts all day and into the night. With being very pale skinned and having fair hair some make ups look too fake on me where as this has a very natural look. Very very happy with the end result. Good sized bottle which will last a good while so overall very good value.

    • By KSavill18 16 May 2019

      I really like this foundation!! It blends nicely, is durable and leaves a nice dewy look on your face. I commute to the city everyday so I look for a foundation that still looks flawless 12 hours later.. this product definitely does that!!

    • By Bexbox 16 May 2019

      I was so impressed with this foundation it gave brilliant full coverage and blended on my skin so well with a beauty blender it really lasted all day on a day out with friends. The shade was great. It felt very nice once applied would recommend

    • By Indiab 16 May 2019

      This foundation promises a lot, and it does deliver! The colour was great and didn’t oxidise at all. My skin can often get very oily and shiny in the afternoon, but this foundation saved me - I didn’t have to put powder on all day! However If you have dry skin, it can be quite difficult to blend, and I found myself needing more moisturiser before applying. Also as it’s high coverage and long lasting, it is quite difficult to take off properly!

    • By Torturo99 16 May 2019

      WOW - this product amazing. I have a very active life and strugling with foundation, as after few hours - my face skin starts to sweat, ( as it is bit oily), but with this foundation - no oiliness for 9!!! hours. It resistant to sweat, resistant to rubbing, so you don't have to worry if face touches with clothes, or you just rub the face, color pigments stays for all day, covers skin irregularity. Excelent cover face, very light feeling after applying - it spreads like a second skin. Tube easy to use - as it have a pump on top - just made for stress free, easy and quick use, to safe time. Realy impressed with this foundation

    • By Amelia 16 May 2019

      What a lovely foundation, lasting all day . This is probably first one which lasted the whole day without needing to reapply. Great coverage and consistency is just perfect. The shade is perfectly matched my skin tone.

    • By Mrs_C 16 May 2019

      Again I put this foundation on before a run and I didn't even have to reapply after I showered and changed. It's a gorgeous shade, nice glow and the pump action tube is easy to use. One time it did squirt a little but only the once!

    • By Alixboo 15 May 2019

      I was a little dubious at the colour that came out of the tube but it has blended lovely onto my skin. Texture wise it does not feel to heavy or cakey and does what it says! Its sweat proof 100% and does not budge! The tube design is great, a good pump dispenser and the tube is of a nice size and easy to put in your bag for on the go! A good all rounder for me! Will be purchasing again.

    • By Bluebear38 15 May 2019

      This review is based upon the shade 10 fair which was a perfect match for my very fair, freckled skin tone. The product has a dropper type application that can be dotted straight onto the skin which made good use of the foundation without the wastage that sometimes occurs with a pump application. The foundation blended well, I used my fingers to apply because I am a lazy girl who can’t be bothered to use extra brushes or sponges. The consistency was creamy, if slightly runny but this did not affect the application in any way. My skin did not feel tacky or dewy after using. The only down side for me is that when my skin is a little more hormonal I.e. a few spots the foundation settled into these areas, as well as the slightly drier skin on my nose and looked slightly cakey. Perhaps a different method of applying would have looked a little more polished. Overall the product is good and lasted well throughout the day, even in more humid weather.

    • By CharlieA 15 May 2019

      This foundation is okay - I’m not amazed by it nor very impressed overall. The foundation is smooth to apply and applies well to my face, however, it doesn’t last very long. The foundation lasted on my skin no more than 5 hours each time without going patchy in a few places. Perhaps this wasn’t noticeable to other people (as thankfully no one mentioned it) but I could certainly see it, which is disappointing. The bottle is small so good to fit in my handbag or clutch bag.

    • By Jooj87 15 May 2019

      I am in love with this IsaDora active all day wear make-up, I applied it around 7am. Being a busy mummy I am always on the go so finding a foundation that stays all day is a BIG must for me I've changed bedding, vacuumed, went shopping and my foundation is still exactly how it was at 7am!! . I will be putting it through the biggest test later when I have a workout on my cross trainer

    • By Angwass 15 May 2019

      So I’ll start with the one and only negative - for me this is the packaging. It has an open bottle with just a little dabber on the inside. I don’t feel like I get enough foundation from the dabber as it isn’t long enough and when I tried tipping foundation out of the bottle way too much came out. However that said the foundation applies lovely. I have combination skin and I don’t find it dries or goes oily in the usual places. It lasts all day and doesn’t fade throughout the day. Overall a fabulous product.

    • By Gemma07 15 May 2019

      Very happy with this product. Applys really easy and looks great. I applied it yesterday morning and it still looked perfect at 7pm I have no doubt that this is long lasting and an all day wear. Even wore it on holiday and held out really well in the heat. My daughter now keeps stealing this from my makeup bag so will be buying another in no time

    • By Louise 15 May 2019

      This foundation left my skin feeling dry and patchy, it didn't cover well and left me feeling bare and had to apply my own foundation to feel more confident, wouldn't buy again unfortunately which is a shame

      Answered by IsaDora 20-02-21 10:46

      Hi Louise, We are sorry you had a bad experience with our Active All Day Wear Makeup. If your skin is rather dry, and you would like something more hydrating, we would recommend you try our Nude Super Fluid Foundation instead: https://www.walgreens.com/store/c/isadora-nude-super-fluid-foundation/ID=prod6370608-product?skuId=sku6311492 We hope you find your shade! Best, Your IsaDora Team

    • By nickygibbo 15 May 2019

      I’ve been really impressed with this foundation because not only does it offer great medium and buildable coverage but it lasts all day too. It also doesn’t transfer onto clothes which is a huge bonus for me. The only thing I will say is that it takes a long time to dry on my face, even with setting powder or spray it leaves my skin feeling slightly sticky. Other than that it’s a lovely product!

    • By Abby 15 May 2019

      Good foundation, it does cover the skin well but I found it really shows up the thin light hairs on the upper lip, so you have to be careful around that area. Otherwise it's really good and I like it.

    • By Nicola1818 15 May 2019

      This foundation is fantastic!I am so pleased I have found it as I have been looking for a new brand for a while, having tried lots of varying brands from high street to high end this has to be the best I have tried! The texture is great, pump tube really handy, great coverage that lasts all day!!I am so pleased!!

    • By Muppets 14 May 2019

      it's a lovely colour warm honey it's just the right coverage so easy to use no blotches it just glides on your face so easy to use the tube the feel of the cream is soft and dreamy your skin feels luxurious and it stays put all day it's a pleasure to use

    • By Atkinsjen 14 May 2019

      This is a full coverage foundation which is what I like. It doesn’t ware off too fast as the day goes on. It does feel quite heavy to touch but unlike many other foundations which feel thick in texture it does not leave my skin looking or feeling oily which is great. I didn’t quite match my colour right but I think that colour options mean there is there right one out there for most of us.

    • By SHam123 14 May 2019

      The actual foundation itself is really good as it last all day, however unfortunately I purchased the wrong colour and it is quite dark for me. I do however mix it with a lighter shade which helps. The foundation gives a great cover without feeling too thick on your face!

    • By Parkesy22 14 May 2019

      This foundation is truly AMAZING!!! It really is water and sweat proof !! Application is easy and it blends really well, coverage is fantastic and it’s evdn smudge proof !! I absolutely LOVE it , highly recommended

    • By Cds2101 14 May 2019

      This foundation is fantastic! It gives great coverage, was easy on my sensitive skin and feels amazing! Not only this, but I wanted to see how well it really worked when active as I want it for the summer when it gets hotter so that my foundation isn’t running down my face, so I wore it on a run.... it stayed completely in place I was amazed!!! Definitely recommend this to anybody who needs a foundation to last through hot or active conditions!

    • By LizzyR37 14 May 2019

      I have recently bought isadora active all day foundation as I desperately needed to find a good foundation. I was quite impressed with this foundation, it's full coverage and covers redness and imperfections really well, it doesn't clog and blends nicely. It doesn't feel heavy on my skin and is really good in warm weather as it doesn't come off. Loving the packaging style it looks really good quality and I like the pump feature. I would definitely recommend trying this foundation.

    • By Shazanne 13 May 2019

      Has brilliant coverage, covers my acne scars well and is fab as a base for contouring. Not greasy but not dry powdered finish either. Stayed put all day. Will be my new go to foundation. Comes with a cute little pump top too

    • By Ciaraann21 13 May 2019

      What a fantastic product! As a psoriasis sufferer I rarely fond foundations that are long lasting without making my psoriasis look caked or flakey, this foundation lasted all day and evening without doing either of these things. I was very impressed by the formula as usually I find that 24 hour foundations dry out the skin however I found isa Dora’s 24 hour foundation hydrating and easily buildable to the coverage you desire. The shade was brilliant on my skin tone and stayed the same shade all day without oxidising as 24 hour foundations often can. I found the formula to be transfer proof and a real stayer on the skin. I couldn’t recommend this product more.

    • By CiCi 12 May 2019

      I am always so skeptical when it comes to trying new foundations, especially when I haven't had a chance to sample them before hand. Fortunately I took the plunge and went for the mocha shade which at first appears slightly red, due to its warm undertone. Once my full face was completed everything blended very well. I used the undercover face primer which creates an awesome base for the foundation. My skin is quite oily but the foundation itself stays pretty matte for 6 or so hours. I felt like the face was oily but appearance wise it definitely wasn't. The full coverage covers the face without looking caked up.

    • By Lynn74 12 May 2019

      Wow oh wow this foundation is amazing I'm in love I have red marks all over my right cheek and I applied this foundation before a meal out and it covered it all up I only used a little bit it goes on really smoothly and I didn't feel like I had any on I felt confident all night will definitely stick to this foundation

    • By hz12345 12 May 2019

      Recently, i was searcing for a foundation that wouldn't easily come off . I bought this as a trial and it's great. I wear it to the gym and it doesn't move, I just dab my sweat away and the foundation stays on. I know this will be perfect for my summer holiday later in the year. Really well priced too I would have paid more to heat what I want however I'm pleased I don't have to!

    • By Saragill31 12 May 2019

      IsaDora Active all day wear makeup foundation is for an active lifestyle, which is sweat proof and humidity proof. Medium coverage that is a perfect solution for all skin types. The foundation tube is designed perfectly, it is easy to use and user friendly. Foundation melts into the skin it’s really light you hardly feel anything on your skin. It gives you a natural look all day long. Balanced opacity gives you an even complexion, radiant skin with fresh look. Great to cover acne. Great product, definitely recommended.

    • By Lucky74 11 May 2019

      I am really impressed with this IsaDora Active All-Day-Wear Foundation! It is a non greasy light formula that blends easily into the skin. The coverage is very impressive as it covered all my imperfections and it truly lasted all day. No shiny or greasy look at all. Just natural matt looking complexion. It comes in a easy pump action tube and a little goes along way! For once I found a true colour match for my skin... This could really be my new favourite foundation. 5* all the way.

    • By Osammy 11 May 2019

      Finally found what I’ve been looking for! A foundation that matches my colour. I have a dark complexion and can struggle to find brand name or high street shops that cater for my skin tone. This one is perfect. The foundation is light and doesn’t feel heavy when applied. It lasted me from 6.30ish (am)when I applied till about 5.30pm which for someone like me who has an active job is amazing. The only con I would say is the tube like packaging- not too sure what the small stick is for? Thought it would work better in a glass container. Overall fantastic!

    • By Sarahferrari89 10 May 2019

      Just as I thought the shade was wrong it adapted to my skin tone. Blends beautifully! Fragrance free and didn’t irritate my skin. Lasted all day and through the evening for after work drinks without needing top up, even dancing the product left my skin matte which is rare. Best used with a liquid bronzer I found, didn’t clump up on my eyelid either. Not a brand is heard of and now not one I’ll forget highly recommend to anyone who wants a 16 hour foundations

    • By georgiarose23 10 May 2019

      This foundation ticks almost all of the boxes for me. A little bit goes a long way and the coverage is definitely buildable. The pump dispenser is handy and the packaging is nice and simple. Although the coverage is good, its not the best at covering blemishes and the colour definitely oxidises after application. I wear the shade fair and it looks a lot darker than that. however, the lasting power is good and I think it starts to look better about an hour after application.

    • By ALMA ORTEGA 27 March 2020

      QUIERO COMPRA

      Answered by IsaDora 20-04-15 10:03

      Hi Alma, thank you for your message. Please send an email to our customer service at info@isadora.se with your location, and they should be able to help you with where to find the product :) Best, Team IsaDora

  • Tell us what you think

    Tell us what you think

Latest reviews

  • By Sarahferrari89 10 May 2019

    Just as I thought the shade was wrong it adapted to my skin tone. Blends beautifully! Fragrance free and didn’t irritate my skin. Lasted all day and through the evening for after work drinks without needing top up, even dancing the product left my skin matte which is rare. Best used with a liquid bronzer I found, didn’t clump up on my eyelid either. Not a brand is heard of and now not one I’ll forget highly recommend to anyone who wants a 16 hour foundations

  • By georgiarose23 10 May 2019

    This foundation ticks almost all of the boxes for me. A little bit goes a long way and the coverage is definitely buildable. The pump dispenser is handy and the packaging is nice and simple. Although the coverage is good, its not the best at covering blemishes and the colour definitely oxidises after application. I wear the shade fair and it looks a lot darker than that. however, the lasting power is good and I think it starts to look better about an hour after application.

  • By Wanna2896 31 May 2019

    Used this foundation for the first time and was hooked. Skin colour matched perfectly and went on easily. It’s a really light feeling foundation so my skin didn’t feel like it was caked. Looked smooth and even after application. It’s like a face cream when applying compared to more of the thick oily based foundations and left my skin soft after removing.

  • By NataLi 28 May 2019

    I think this foundation is good, but not the best on the market. Skin feels soft, formula is easy to apply, but it does not last so long, but maybe it is my skin, a bit oily. I also noticed that foundation not cover all blemishes, they are still visible and you need to add more product to cover them more. Overall good product, you need to try to find out if it will be suitable for your skin.

  • By Wenting 27 May 2019

    This foundation is perfect for me. First of all I found the perfect shade. It's as claimed all day wear and it stays put until I take it off at night. It's full coverage but very lightweight and not cakey at all. Will certainly repurchase when I finish this tube!

  • By Tezzer 26 May 2019

    Very happy with this lasted all day in the heat only down side was too light for me but that's own fault but will definitely buy a colour more suited to me I work in very dusty heat so to find a product that lasts is great for me

  • By Kerry 24 May 2019

    Being someone with sensitive skin who wears four satin on a daily basis I usually struggle to find one I can get on with. I have been trying this product for a little over 2 weeks and it's amazing! It's easy to use , gives full coverage , leaves your skin feeling amazing and it lasts allday! It doesnt go blotchy or make your skin break out it's amazing. Definitley recommend to anyone who uses foundation daily like I do.

  • By jsc8 22 May 2019

    A little goes a long way with this and it was hard to blend in initially so make sure you’re moisturised well! Coverage builds well and it does stay put throughout the day! It pesky make my face look shiny like some foundations do.

  • By mumof3 22 May 2019

    im really pleased with the results of the active all day wear fountation. it gives such a lovely warm natural look, its really easy to apply and work into the skin, its so light and no oily residues will be reccommending to other

  • By Sykes 21 May 2019

    As a regular gym goer, this foundation has been a life saver as it does exactly what it claims to do, stay put all day even when active. Firstly you get a lot of product in the tube and only a little amount is needed. Coverage is medium but you can build the layers up. The foundation blends effortlessly and leaves not streaks behind. As there is a pump despensing the product, it not only is hygienic but also saves you from wastage. Skin feels like ot has nothing on it as the foundation is lightweight and I love that it covers basic blemishes and hides imperfections well. As summer is around the corner I am really looking forward to wearing this foundation as I struggle to keep my face from sweating and foundation creasing due to the heat.

  • By Sham33 20 May 2019

    First time trying out anything from this brand, to my surprise I very much enjoyed it! The packaging is nice and posh looking, silver colour looks great as the full look. Perfect when the applicator is a pump. I dont wear full full coverage, I like my base to look natural and cover my flaws. Hands down this done all that I asked. My base pretty much stayed put for 8 hours straight! And the pics were taken on the end of the day. Definitely will be trying out more from the range.

  • By scho 20 May 2019

    For a budget foundation I was quite impressed with this. Colour match is not great as it has very red/orange undertones and consistency is slightly more runny and liquidy than I prefer in foundation but overall when applied it actually does a decent job and lasts long.

  • By Mel2019 18 May 2019

    This is one of the best staying put foundations I’ve used, it never budges until I remove it on a evening from using it first thing on a morning to evening.I believe it would last the 24 hours it claims but I’m not a one to sleep in my makeup to test that far. I also found it didn’t need transfer to my clothes. Medium Matt coverage which I found is best to use a damp makeup sponge to apply it with as it felt a bit dry when trying to rub in with fingers.

  • By MartinaMik 16 May 2019

    Active All Day Wear Foundation is my new favourite one.This foundation is so smooth, it glides on like a dream and leaves skin with a hint of a dewy glow; making it a great option for those wanting a full-coverage base without the usual matte finish. now I look beautiful again:)

  • By Lovetoreview 16 May 2019

    Firstly, I loved that the lid had a stick attached to it which you could use to get the right about of foundation. The foundation was the perfect shade which is often hard to find. It was easy to apply and lasted all day

  • By Bex2462 16 May 2019

    This foundation is just lovely – has such a lovely smooth finish and makes my face look flawless, lasts all day and into the night. With being very pale skinned and having fair hair some make ups look too fake on me where as this has a very natural look. Very very happy with the end result. Good sized bottle which will last a good while so overall very good value.

  • By KSavill18 16 May 2019

    I really like this foundation!! It blends nicely, is durable and leaves a nice dewy look on your face. I commute to the city everyday so I look for a foundation that still looks flawless 12 hours later.. this product definitely does that!!

  • By Bexbox 16 May 2019

    I was so impressed with this foundation it gave brilliant full coverage and blended on my skin so well with a beauty blender it really lasted all day on a day out with friends. The shade was great. It felt very nice once applied would recommend

  • By Indiab 16 May 2019

    This foundation promises a lot, and it does deliver! The colour was great and didn’t oxidise at all. My skin can often get very oily and shiny in the afternoon, but this foundation saved me - I didn’t have to put powder on all day! However If you have dry skin, it can be quite difficult to blend, and I found myself needing more moisturiser before applying. Also as it’s high coverage and long lasting, it is quite difficult to take off properly!

  • By Torturo99 16 May 2019

    WOW - this product amazing. I have a very active life and strugling with foundation, as after few hours - my face skin starts to sweat, ( as it is bit oily), but with this foundation - no oiliness for 9!!! hours. It resistant to sweat, resistant to rubbing, so you don't have to worry if face touches with clothes, or you just rub the face, color pigments stays for all day, covers skin irregularity. Excelent cover face, very light feeling after applying - it spreads like a second skin. Tube easy to use - as it have a pump on top - just made for stress free, easy and quick use, to safe time. Realy impressed with this foundation

  • By Amelia 16 May 2019

    What a lovely foundation, lasting all day . This is probably first one which lasted the whole day without needing to reapply. Great coverage and consistency is just perfect. The shade is perfectly matched my skin tone.

  • By Mrs_C 16 May 2019

    Again I put this foundation on before a run and I didn't even have to reapply after I showered and changed. It's a gorgeous shade, nice glow and the pump action tube is easy to use. One time it did squirt a little but only the once!

  • By Alixboo 15 May 2019

    I was a little dubious at the colour that came out of the tube but it has blended lovely onto my skin. Texture wise it does not feel to heavy or cakey and does what it says! Its sweat proof 100% and does not budge! The tube design is great, a good pump dispenser and the tube is of a nice size and easy to put in your bag for on the go! A good all rounder for me! Will be purchasing again.

  • By Bluebear38 15 May 2019

    This review is based upon the shade 10 fair which was a perfect match for my very fair, freckled skin tone. The product has a dropper type application that can be dotted straight onto the skin which made good use of the foundation without the wastage that sometimes occurs with a pump application. The foundation blended well, I used my fingers to apply because I am a lazy girl who can’t be bothered to use extra brushes or sponges. The consistency was creamy, if slightly runny but this did not affect the application in any way. My skin did not feel tacky or dewy after using. The only down side for me is that when my skin is a little more hormonal I.e. a few spots the foundation settled into these areas, as well as the slightly drier skin on my nose and looked slightly cakey. Perhaps a different method of applying would have looked a little more polished. Overall the product is good and lasted well throughout the day, even in more humid weather.

  • By CharlieA 15 May 2019

    This foundation is okay - I’m not amazed by it nor very impressed overall. The foundation is smooth to apply and applies well to my face, however, it doesn’t last very long. The foundation lasted on my skin no more than 5 hours each time without going patchy in a few places. Perhaps this wasn’t noticeable to other people (as thankfully no one mentioned it) but I could certainly see it, which is disappointing. The bottle is small so good to fit in my handbag or clutch bag.

  • By Jooj87 15 May 2019

    I am in love with this IsaDora active all day wear make-up, I applied it around 7am. Being a busy mummy I am always on the go so finding a foundation that stays all day is a BIG must for me I've changed bedding, vacuumed, went shopping and my foundation is still exactly how it was at 7am!! . I will be putting it through the biggest test later when I have a workout on my cross trainer

  • By Angwass 15 May 2019

    So I’ll start with the one and only negative - for me this is the packaging. It has an open bottle with just a little dabber on the inside. I don’t feel like I get enough foundation from the dabber as it isn’t long enough and when I tried tipping foundation out of the bottle way too much came out. However that said the foundation applies lovely. I have combination skin and I don’t find it dries or goes oily in the usual places. It lasts all day and doesn’t fade throughout the day. Overall a fabulous product.

  • By Gemma07 15 May 2019

    Very happy with this product. Applys really easy and looks great. I applied it yesterday morning and it still looked perfect at 7pm I have no doubt that this is long lasting and an all day wear. Even wore it on holiday and held out really well in the heat. My daughter now keeps stealing this from my makeup bag so will be buying another in no time

  • By Louise 15 May 2019

    This foundation left my skin feeling dry and patchy, it didn't cover well and left me feeling bare and had to apply my own foundation to feel more confident, wouldn't buy again unfortunately which is a shame

    Answered by IsaDora 20-02-21 10:46

    Hi Louise, We are sorry you had a bad experience with our Active All Day Wear Makeup. If your skin is rather dry, and you would like something more hydrating, we would recommend you try our Nude Super Fluid Foundation instead: https://www.walgreens.com/store/c/isadora-nude-super-fluid-foundation/ID=prod6370608-product?skuId=sku6311492 We hope you find your shade! Best, Your IsaDora Team

  • By nickygibbo 15 May 2019

    I’ve been really impressed with this foundation because not only does it offer great medium and buildable coverage but it lasts all day too. It also doesn’t transfer onto clothes which is a huge bonus for me. The only thing I will say is that it takes a long time to dry on my face, even with setting powder or spray it leaves my skin feeling slightly sticky. Other than that it’s a lovely product!

  • By Abby 15 May 2019

    Good foundation, it does cover the skin well but I found it really shows up the thin light hairs on the upper lip, so you have to be careful around that area. Otherwise it's really good and I like it.

  • By Nicola1818 15 May 2019

    This foundation is fantastic!I am so pleased I have found it as I have been looking for a new brand for a while, having tried lots of varying brands from high street to high end this has to be the best I have tried! The texture is great, pump tube really handy, great coverage that lasts all day!!I am so pleased!!

  • By Muppets 14 May 2019

    it's a lovely colour warm honey it's just the right coverage so easy to use no blotches it just glides on your face so easy to use the tube the feel of the cream is soft and dreamy your skin feels luxurious and it stays put all day it's a pleasure to use

  • By Atkinsjen 14 May 2019

    This is a full coverage foundation which is what I like. It doesn’t ware off too fast as the day goes on. It does feel quite heavy to touch but unlike many other foundations which feel thick in texture it does not leave my skin looking or feeling oily which is great. I didn’t quite match my colour right but I think that colour options mean there is there right one out there for most of us.

  • By SHam123 14 May 2019

    The actual foundation itself is really good as it last all day, however unfortunately I purchased the wrong colour and it is quite dark for me. I do however mix it with a lighter shade which helps. The foundation gives a great cover without feeling too thick on your face!

  • By Parkesy22 14 May 2019

    This foundation is truly AMAZING!!! It really is water and sweat proof !! Application is easy and it blends really well, coverage is fantastic and it’s evdn smudge proof !! I absolutely LOVE it , highly recommended

  • By Cds2101 14 May 2019

    This foundation is fantastic! It gives great coverage, was easy on my sensitive skin and feels amazing! Not only this, but I wanted to see how well it really worked when active as I want it for the summer when it gets hotter so that my foundation isn’t running down my face, so I wore it on a run.... it stayed completely in place I was amazed!!! Definitely recommend this to anybody who needs a foundation to last through hot or active conditions!

  • By LizzyR37 14 May 2019

    I have recently bought isadora active all day foundation as I desperately needed to find a good foundation. I was quite impressed with this foundation, it's full coverage and covers redness and imperfections really well, it doesn't clog and blends nicely. It doesn't feel heavy on my skin and is really good in warm weather as it doesn't come off. Loving the packaging style it looks really good quality and I like the pump feature. I would definitely recommend trying this foundation.

  • By Shazanne 13 May 2019

    Has brilliant coverage, covers my acne scars well and is fab as a base for contouring. Not greasy but not dry powdered finish either. Stayed put all day. Will be my new go to foundation. Comes with a cute little pump top too

  • By Ciaraann21 13 May 2019

    What a fantastic product! As a psoriasis sufferer I rarely fond foundations that are long lasting without making my psoriasis look caked or flakey, this foundation lasted all day and evening without doing either of these things. I was very impressed by the formula as usually I find that 24 hour foundations dry out the skin however I found isa Dora’s 24 hour foundation hydrating and easily buildable to the coverage you desire. The shade was brilliant on my skin tone and stayed the same shade all day without oxidising as 24 hour foundations often can. I found the formula to be transfer proof and a real stayer on the skin. I couldn’t recommend this product more.

  • By CiCi 12 May 2019

    I am always so skeptical when it comes to trying new foundations, especially when I haven't had a chance to sample them before hand. Fortunately I took the plunge and went for the mocha shade which at first appears slightly red, due to its warm undertone. Once my full face was completed everything blended very well. I used the undercover face primer which creates an awesome base for the foundation. My skin is quite oily but the foundation itself stays pretty matte for 6 or so hours. I felt like the face was oily but appearance wise it definitely wasn't. The full coverage covers the face without looking caked up.

  • By Lynn74 12 May 2019

    Wow oh wow this foundation is amazing I'm in love I have red marks all over my right cheek and I applied this foundation before a meal out and it covered it all up I only used a little bit it goes on really smoothly and I didn't feel like I had any on I felt confident all night will definitely stick to this foundation

  • By hz12345 12 May 2019

    Recently, i was searcing for a foundation that wouldn't easily come off . I bought this as a trial and it's great. I wear it to the gym and it doesn't move, I just dab my sweat away and the foundation stays on. I know this will be perfect for my summer holiday later in the year. Really well priced too I would have paid more to heat what I want however I'm pleased I don't have to!

  • By Saragill31 12 May 2019

    IsaDora Active all day wear makeup foundation is for an active lifestyle, which is sweat proof and humidity proof. Medium coverage that is a perfect solution for all skin types. The foundation tube is designed perfectly, it is easy to use and user friendly. Foundation melts into the skin it’s really light you hardly feel anything on your skin. It gives you a natural look all day long. Balanced opacity gives you an even complexion, radiant skin with fresh look. Great to cover acne. Great product, definitely recommended.

  • By Lucky74 11 May 2019

    I am really impressed with this IsaDora Active All-Day-Wear Foundation! It is a non greasy light formula that blends easily into the skin. The coverage is very impressive as it covered all my imperfections and it truly lasted all day. No shiny or greasy look at all. Just natural matt looking complexion. It comes in a easy pump action tube and a little goes along way! For once I found a true colour match for my skin... This could really be my new favourite foundation. 5* all the way.

  • By Osammy 11 May 2019

    Finally found what I’ve been looking for! A foundation that matches my colour. I have a dark complexion and can struggle to find brand name or high street shops that cater for my skin tone. This one is perfect. The foundation is light and doesn’t feel heavy when applied. It lasted me from 6.30ish (am)when I applied till about 5.30pm which for someone like me who has an active job is amazing. The only con I would say is the tube like packaging- not too sure what the small stick is for? Thought it would work better in a glass container. Overall fantastic!

  • By Sarahferrari89 10 May 2019

    Just as I thought the shade was wrong it adapted to my skin tone. Blends beautifully! Fragrance free and didn’t irritate my skin. Lasted all day and through the evening for after work drinks without needing top up, even dancing the product left my skin matte which is rare. Best used with a liquid bronzer I found, didn’t clump up on my eyelid either. Not a brand is heard of and now not one I’ll forget highly recommend to anyone who wants a 16 hour foundations

  • By georgiarose23 10 May 2019

    This foundation ticks almost all of the boxes for me. A little bit goes a long way and the coverage is definitely buildable. The pump dispenser is handy and the packaging is nice and simple. Although the coverage is good, its not the best at covering blemishes and the colour definitely oxidises after application. I wear the shade fair and it looks a lot darker than that. however, the lasting power is good and I think it starts to look better about an hour after application.

  • By ALMA ORTEGA 27 March 2020

    QUIERO COMPRA

    Answered by IsaDora 20-04-15 10:03

    Hi Alma, thank you for your message. Please send an email to our customer service at info@isadora.se with your location, and they should be able to help you with where to find the product :) Best, Team IsaDora

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