24-hour foundation base

Whether you’re taking your makeup from daytime to nighttime, or simply from worktime to gym time – let’s not even get into beach and pool season – getting your foundation to stay put can be a true challenge.

24-hour foundation base

Everything-proof makeup

However, we're here to let you know that with the right technique, you can turn almost any foundation into a longer-lasting one. Featuring our Active All Day Wear Foundation, here’s the ultimate guide to a long-wearing, rock-solid, everything-proof makeup base.

a word or two about primers

a word or two about primers

Depending on your skin type, primers can make a big difference. Not only can it help your foundation last, it acts as a layer of protection between your skin and the makeup. If you have oily or combination skin, a mattifying primer is for you, whereas if your skin is more on the dry side, go for a glowier primer. Alternatively, a real good face moisturizer works as well. Massage vigorously and get that blood flowing and circulation going.

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24 hours of waterproof and transfer-proof foundation

We’re not kidding when we say that our Active All Day Wear Foundation is all of the above. Tried and tested in humid, sweaty conditions (we even went for a swim with it!) it really stands the test of “long-lasting”. The oil free, yet moisturizing formula glides on like a smooth layer of second skin and does not budge. As with most long-wearing foundations, it’s a good idea to move fast upon its application before it has time to settle in. Work it in with a damp sponge (or with your preferred technique) all over your face. Bounce, blend and repeat.

powder is a long-lasting base's best friend

The secret behind a good base is the powder. With a loose setting powder, you’re not only absorbing any excess oils that might make your foundation glide around a bit, it’s also locking in the product underneath. Pick up a decent amount of powder and blot your under-eyes. For the rest of your face, we recommend lightly pressing on the powder with a powder brush. Pressing instead of rubbing prevents the foundation underneath from moving. Any excess can be dusted off with a fluffy brush.

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Mist and fan to set

For the grand finale, a good setting spray will seal the deal. Make sure this is the very last step of your makeup. So, if you’re applying anything other than your base, go ahead and do that before misting. The setting spray will help the foundation and powder merge, and evenly melt onto your face, making it less powdery and more skin-like.