As we see a high demand for products developed for sensitive skin, and this has always been one of IsaDora’s core values, being a "fragrance-free"-brand since 1983, we wanted to expand and improve our portfolio of such products.
Our Hypo-allergenic mascara has been a trusted product for many consumers for years, and we wanted to push ourselves to take it one step further by getting it evaluated by an independent organisation - Asthma Allergy Nordic seemed like the perfect match for us.
The Asthma Allergy Nordic label enables consumers to make a good choice in the store and thereby gives labeled products a strong credibility boost. The number of people requiring products without allergens or irritants is steadily growing. The are many reasons, you might have an allergy, a hypersensitivity to certain substances – or you want to avoid developing one. There is also a large group of consumers who simply prefer using mild products that have been verified by an independent and trusted party.
No, at least not yet in Sweden. In Denmark, the trend has been strong for a long time, and we can see that it’s coming here [to Sweden] as well. Therefore, we are also very happy about Isadora’s initiative to collaborate with us.
To begin an application process, a manufacturer needs to share all information about their product. This means, among other things, complete information about the formulation: all ingredients and all raw materials, even those that only appear in very small quantities. We then go through all the documents to make sure that the content complies with our strict rules and regulations. We do not allow perfumes or other allergens at all, but there are also other ingredients that are strictly limited. This can apply to e.g., natural substances, which can often be allergenic. Finally, we inspect the packaging, for which we, among other things, require a complete list of all product ingredients.
It is required that the mascara lives up to all our strict criteria as clarified above.
No, until now, there has only been one Danish mascara approved by us.
To avoid all the allergens found in regular mascaras. Regardless of whether you are already allergic or want to avoid future allergic reactions, it is good news that there is now a certified mascara available in stores all over Sweden.
It would be exciting to certify lipsticks, blushes, or other make-up products. There are currently far too few options available within that category for those who suffer from some form of contact allergy.
The questions were answered by Annika Almgren, nationally responsible for recommended products by Asthma Allergy Nordic