Our Values

Conscious beauty should be safe beauty

Taking responsibility towards both people and our planet lies at the core of our brand. We’ve been cruelty free, fragrance free and clinically tested since day one because for us it is crucial that a quality beauty experience values your health and safety above any industry laws. We strongly believe in safe beauty that is accessible to everyone, no matter the amount of time at hand or size of your wallet.

Read more about our values and responsibilities here.